Job Purpose
To conduct market, patient, competitor, and service research to provide accurate and actionable insights that support business growth, service expansion, patient acquisition, and strategic decision-making.
Key Responsibilities
- Conduct market research to understand healthcare market trends, opportunities, and customer needs.
- Analyze patient demographics, preferences, behavior, and service utilization patterns.
- Conduct competitor research on services, pricing, facilities, promotions, and market positioning.
- Identify potential new markets, locations, services, and business opportunities.
- Study demand for existing and proposed healthcare services.
- Collect and analyze data from patient feedback, surveys, internal reports, and external market sources.
- Monitor competitor activities, pricing, promotions, and new service developments.
- Prepare market intelligence reports and dashboards for management review.
- Identify trends and provide insights to improve patient acquisition and retention.
- Support feasibility studies for new branches, departments, services, and expansion projects.
- Work with marketing, operations, finance, and clinical teams to gather and validate relevant data.
- Present research findings and actionable recommendations to management.
- Maintain updated databases of market, competitor, patient, and industry information.